Social Media Marketing Intern, GlobalSF (part-time)
Location: San Francisco, CA (remote)
Overall Job Purpose:
The Social Media Marketing Intern is responsible for coordinating and executing the company’s social media strategy, working across key social media channels including Facebook, Instagram, Twitter and LinkedIn. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients and candidates.
Key Duties:
1) Social Media Community Management
a. Assist with streamlining company social media accounts (e.g. Facebook, Twitter, LinkedIn, YouTube, Instagram, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
b. Increase the number of followers we have on social platforms by following and engaging with potential clients and candidates.
c. Monitoring and replying to Tweets
d. Posting on a daily basis (under supervision from a Director)
e. Posting updates to the Company LinkedIn account (initially under supervision from a Director)
f. Use LinkedIn polls and surveys to build our social media footprint and reputation.
g. Posting updates to the Company Facebook account (under supervision from a Director)
h. Build Facebook ‘likes’ by approaching potential clients and candidates through other social media channels and email marketing campaigns.
i. Work with directors to implement other channel-specific campaigns (e.g. uploading videos to YouTube, etc)
2) Coordinating and Distributing Content
a. Scheduling and coordinating a monthly brainstorming meeting with the team to establish content ideas for the month ahead, and to plan for a monthly social media, editorial, marketing and blogging calendar.
b. Maintain a monthly social media calendar.
c. Liaise with the team to push new posts through the calendar.
d. Drive awareness of our new posts by posting the articles into forums and groups
f. Help to create video content and post on YouTube.
h.Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
3) Understanding and monitoring social media analytics
a. Track key social media analytics on a monthly basis, including Google Analytics, Bitly statistics, LinkedIn company stats, etc.
b. Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Website. Look at how well blog posts perform based on their ‘sharerating’ and the total number of viewers and time spent on page. Look at the best performing web site pages and try to generate new content that does the same or better. If consultants are producing original content and blogs, report back to them weekly with the performance of those posts.
c. Use tools like Klout, Tweriod and TwitBro to measure our Twitter influence, and monitor what kind of content gets retweeted to help with future content.
d. Use Google Reader to follow the blogs and content of our competitors and key clients.
e. Use the company’s HootSuite account to create lists of followers and to schedule tweets so that they are continuously pushed out.
f. Work with the directors to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.’
4) Email Marketing and SEO
a. Work with each team to create and send one email broadcast per month around content ideas and keys jobs.
b. Research free online directories to generate inbound links for SEO.
c. Using Google, search on keywords and look at our competitors’ brands for forums and directories that we can sign up to to generate in-bound links for our company.
Software
Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe InDesign, Final Cut, Motion.
How to Apply:
Please send a cover letter and resume with the subject line “GlobalSF SMM Intern Application” to info@globalsf.biz. Include in your application examples of successful portfolio work.
